Thursday, March 4, 2010

Sunlight in the "Land of the Midnight Sun"

"We brought this artificial sun to Inuvik because we're benevolent" : Tropicana ad



 A new Tropicana fruit juice company advertisement and commercial in Inuvik, Canada, features a 15,000 pound helium balloon equipped with 47,000 to 70,000 watts of electricity. It was kept floating and intermittently lit for about two days, and cost about Can.D.$100 to light each minute.

I suppose the week long project was harmless and gave them a special memory of January 2010. Do you approve?  Inuvik is one of the first Arctic towns recently featured in Google Street Views. Here are related blog posts links within a fascinating blog "Inuvik photos" chronicling life in the Artic:

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