A new Tropicana fruit juice company advertisement and commercial in Inuvik, Canada, features a 15,000 pound helium balloon equipped with 47,000 to 70,000 watts of electricity. It was kept floating and intermittently lit for about two days, and cost about Can.D.$100 to light each minute.
I suppose the week long project was harmless and gave them a special memory of January 2010. Do you approve? Inuvik is one of the first Arctic towns recently featured in Google Street Views. Here are related blog posts links within a fascinating blog "Inuvik photos" chronicling life in the Artic: