Monday, July 6, 2009

Prominent people stay popular for longer than they ought to because they serve as conversational fodder, which in turn drives more media coverage.....

A study at Stanford University looked at why fame spreads, but not how it is created.

Mark Schaller, a psychologist at the University of British Columbia in Vancouver, Canada, agrees. "It does provide an answer to the question of why fame is self-perpetuating, even when the famous person isn't doing anything fame-worthy anymore." What is less clear is how people, ideas and practices become prominent in the first place, Schaller says.
New Scientist

An explanation for Sarah Palin's extraordinary news coverage, perhaps?

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