Thursday, August 21, 2008

An amusing Wiki: How to Spin Bad News

  • People didn't buy from lower-priced competitors; they delayed premium buying decisions.
  • You didn't have ineffective marketing; you delayed premium advertising to coincide with the delayed buying decisions.
  • You aren't going to close stores; you're repositioning for market acquisition.
  • You aren't laying off sales employees; you're elevating the consumer's experience through added independence.

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